The UK SME's Guide to Managing Reviews Across Facebook, Google, and Trustpilot

The simplest multi-platform workflow for a small team

If your business only has a few people involved in review handling, complexity is the enemy. The goal is to create one predictable routine across Facebook, Google, and Trustpilot rather than three unrelated habits.

A practical weekly operating model

1. check the unified inbox daily
2. use templates or AI-assisted drafts to keep replies moving
3. tag or assign the reviews that need escalation
4. review the top themes once a week
5. send review requests consistently instead of in occasional bursts

What to standardise

Standardise response tone, escalation rules, who owns negative feedback, and when a repeated issue becomes an improvement item. That creates quality without requiring a large support team.